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What's Actually
Working in Shopify

80+ conversations with founders who've built 7 and 8-figure Shopify stores. No scripts. No PR answers. Just tactics that work.

All Episodes (84 episodes)

EP. 84 Growth SEO 52 min

"We Hit $10M Without Paid Ads — Here's the Actual Playbook"

Bloom Botanics founder Priya Sharma reveals the 3-year organic growth engine that made paid ads optional: SEO architecture, UGC systems, and community flywheel strategy.

Key insight: Their SEO cluster strategy generates 40K monthly visitors organically — and converts at 3.8%, higher than their paid channels ever did.
Priya Sharma · Bloom Botanics
EP. 83 Email 48 min

How We Scaled Email Revenue from 12% to 41% of Total GMV

James Okafor breaks down the 5-email welcome flow, segmentation logic, and SMS integration that tripled email contribution to revenue in 8 months.

Key insight: The #1 mistake? Sending campaigns to the full list. James's micro-segmentation cut unsubscribes by 60% and lifted revenue per email by 4.2x.
James Okafor · BrewKit
EP. 82 Retention 39 min

Subscription Model Mistakes That Cost Us $800K (and How We Fixed It)

NourishBox co-founder Leila Hassan shares the churn triggers nobody talks about, and the win-back flow that recovered 22% of cancelled subscribers in 90 days.

Key insight: 67% of churn happened in month 3 — not month 1. Moving intervention from day 7 to day 60 was the single biggest lift.
Leila Hassan · NourishBox
EP. 81 Operations 55 min

3PL Hell to 3PL Heaven: Our Fulfillment Overhaul at $4M GMV

GearVault founder Sam Reeves shares the 12-question RFP that every serious Shopify brand should send before signing a 3PL contract — and why most fail on question 3.

Key insight: Negotiate SLA penalties before you sign. Sam recovered £40K in damages in year one because he had written SLAs — something 90% of SMBs skip.
Sam Reeves · GearVault
EP. 80 Paid Ads 44 min

Why Our Meta ROAS Tanked in Q4 — And How We Got It Back

Performance marketer Reza Khalil breaks down the exact account structure change that recovered a 1.8x ROAS to 4.2x across a Shopify accessories brand.

Key insight: Campaign consolidation was the counter-intuitive move. Fewer campaigns, broader targeting, higher budgets — and Meta's algorithm finally had enough signal to work.
Reza Khalil · Growth Agency
EP. 79 Funding 51 min

Raising £500K Without a Single VC Meeting — Revenue-Based Financing Deep Dive

Founder Aisha Mohammed explains how she used RBF to scale from £800K to £2.4M GMV while keeping 100% equity — and which providers to actually trust.

Key insight: The cost of RBF seems high until you factor in equity dilution. At Aisha's growth rate, RBF was 60% cheaper than a seed round would have been.
Aisha Mohammed · Glow & Co

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